Madhur DixitinThe StartupThe Role of Leaders and Interpersonal Influence in Benefiting Employees and OrganisationsAn individual’s influence attempt is affected by various factors such as contextual factors, individual differences and different…7 min read·Jun 16, 2020----
Madhur DixitinUX CollectiveWhy human-centric design is the best approach to designing habit-forming productsHuman-centric design is the most superior approach to transforming business, but first let us look at what human-centric design really is.6 min read·Jun 14, 2020----
Madhur DixitinCornerTech and MarketingWhat is Product-Market Fit, and Why Achieving It is Essential For Your StartupFailing to achieve a product-market fit is a major reason why 9 out of 10 start-ups fail. For a startup to be successful, it is essential…5 min read·Jun 13, 2020----
Madhur DixitinThe StartupEmbrace these Two Game Changing Social Media & Digital Marketing Trends to Take Your Customer…With around 5 billion people using the internet and the number of active social media users touching a 4 billion mark, it is needless to…5 min read·Jun 8, 2020----
Madhur DixitinThe StartupIncorporate Jobs To Be Done Framework with Buyer Personas, Up your Marketing GameBrands today pay a lot of attention to come up with the perfect buyer personas which they think would help them in their marketing efforts.6 min read·May 26, 2020----
Madhur DixitinCornerTech and MarketingThe Difference between Motivation and Inspiration so Subtle that it goes Unnoticed…Would you hire talented people and motivate them or would you hire motivated people and inspire them? Find out…8 min read·May 25, 2020----
Madhur DixitinCornerTech and MarketingThe Toothpaste Marketing, What Has Gone Wrong and How to Rectify it…Have you ever wondered why is it that the most famous toothpaste brands are losing their market share despite of all the resources that…6 min read·May 24, 2020--1--1
Madhur DixitinContent That Connects“What could the fashion industry look like if we eliminated seasons and focused on well-designed…While the fashion industry continues to bring new products in the market (at the cost of throwing away an awful lot of leftover raw…3 min read·May 22, 2020----